VURDA BATOOL

Project | HR Self-Service Portal | March 2025 - Present

SAP BTP UI Designer

• Developed a self-service HR Space in SAP Workzone, structured with Pages for Leave Requests, Pay slips, Onboarding Documents, and Policy Access.

• Created modular layouts with embedded content cards and links to simulate Fiori apps and SAP Analytics Cloud dashboards

• Focused on designing clean, intuitive user flows using enterprise UX best practices within the SAP ecosystem.

Project | Internal Finance Dashboard | Jan 2025 - March 2025

SAP BTP Workzone UI Designer

• Designed and configured an internal Finance & Procurement portal using SAP Build Workzone with Spaces and Pages

• Federated mock Fiori apps such as Purchase Requisition, Spend Overview, and Vendor Directory, simulating a unified dashboard for finance and procurement teams

• Applied SAP Fiori design guidelines to maintain consistent layouts and enhance usability and iterated designs based on user testing feedback.

Ashley Furniture Industries | Karachi, Pakistan | Jan 2020 - Apr 2023

Marketing Executive / UX Designer

• Conducted extensive user testing and identified key usability issues on the website. Implemented design improvements that led to a 10% increase in website sales.

• Performed A/B testing on Facebook and Instagram ad creatives to analyze user engagement and optimize visual design. The insights led to a 17% increase in ad click-through rates.

• Enhanced Google Analytics setup, boosting data tracking accuracy by 20% within 3 months, enabling precise insights for strategic decision-making.

• Led cross-functional collaborations with key vendors to ensure alignment of marketing materials with UX goals, achieving brand consistency across all digital platforms.

• Designed and implemented UI components and layout structures within SAP BTP Workzone, supporting federated portals, Spaces and Pages, and site-based solutions