VURDA BATOOL
UX DESIGNER
Creative UX Designer with a passion for research and strong foundation in cross functional collaboration. Proven track record in leading iterative design processes that balance user needs with technical feasibility
WORK EXPERIENCE
Ashley Furniture Industries | Karachi, Pakistan | Jan 2020 - Apr 2023
Website Analyst / UX Designer
Conducted user testing and identified key usability issues in the checkout process. Implemented design imporvements that led to a 10% increase in website sales.
Redesigned three new pages for the company website, increasing average user session duration by 15%. (Pages included - Inspiration, New Arrivals, Contact Us). Tools used: Figma
Performed A/B testing on Facebook and Instagram ad creatives to analyze user engagement and optimize visual design. The insights led to a 17% increase in ad click-through rates.
Enhanced Google Analytics setup, boosting data tracking accuracy by 20% within 3 months, enabling precise insights for strategic decision-making.
Led cross-functional collaborations with key vendors to ensure alignment of marketing materials with UX goals, achieving brand consistency across all digital platforms.
Planned and executed usability testing sessions, both moderated and unmoderated, using Optimal Workshop and user testing, that guided iterative design updates
EDUCATION
UX/UI Design Bootcamp
University of Central Florida | Orlando, FL | Aug 2024
Design Tool: Figma
Diploma in Digital Marketing
Institute of Business Administration | Karachi, Pakistan | Jan 2022
Master of Business Administration
Bahria University | Karachi, Pakistan | Jan 2020
CERTIFICATIONS
Google UX Design Professional Certificate
Coursera | May 2025
Created user-centered designs using Figma and Adobe XD. Conducted user research, applied accessibility principles and created wireframes and prototypes to solve real world problems
PWC US Technology Consulting Job Simulation
Forage | March 2025
Completed a job simulation involving tasks that replicate work as a Technology Consultant at PwC. Created an interview guide, developed user stories for key business requirements and built a Minimum Viable Product (MVP) roadmap for upgrading the current compliance system.